Heart of Adventure

Here's a phrase that you are going to hear a lot more of in the future. Heart of Adventure is the new branding for the North Wales Outdoor Sector.

Why? In 2012 Tourism Partnership North Wales (TPNW) commissioned Pearlfisher to create a brand identity that firmly establishes North Wales as the destination for outdoor activity in the UK.
Pearlfisher’s task was to define a unique, compelling and ownable brand positioning for the north Wales outdoor sector and the numerous businesses within it. The final report can be found here: Heart of Adventure Final Report.
Pearlfisher arrived at: The Heart of Adventure and concluded that:
“This statement celebrates your excellence in the outdoor sector, while pulling together your three brand differentiators; demonstrating your compact environment, your central  location And the emotional importance of your cultural heritage.”

Sounds good to us!