Wednesday, 26 February 2014

Have you packed for Wales?

Visit Wales have announced a new 2014 marketing campaign for Wales. £4 million is to be invested on a campaign which will launch on St David's Day in the UK and Irish markets.

"Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough.  This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery.  This theme will run across all elements of the campaign...

Locations feature the New Bike Park Wales; Cadw monuments  - Caernarfon Castle and Bishop’s Palace, St Davids; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog."

There is a TV advert featuring music by Ceris Matthews:

What do you think? 

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