"Have you packed for Wales? tells consumers to come prepared for a trip to Wales. Whether it’s a three day break or a seven day stay, visitors need to come fully packed and ready for anything. However, packing the usual holiday gear isn’t enough. This is Wales – people are reminded to pack an open mind, a sense of adventure, and an appetite for discovery. This theme will run across all elements of the campaign...
Locations feature the New Bike Park Wales; Cadw monuments - Caernarfon Castle and Bishop’s Palace, St Davids; Abersoch Beach; Dolphins in Cardigan Bay and Carreg y Defaid beach near Llanbedrog."
There is a TV advert featuring music by Ceris Matthews:
What do you think?
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