Tuesday, 15 October 2013

Visit Wales Autumn Walking Campaign

With all the talk of cutbacks and austerity, you might be forgiven for thinking that the marketing budget of the Welsh Assembly Government would be threadbare this year. However, Visit Wales have been able to develop a properly organised campaign for this autumn. They are publishing these leaflets to be distributed in newspapers and magazines, allowing walkers to request brochures by post.

The campaign will also involve digital advertising on the web, direct mail and email, and a partnership with Classic FM, offering phone in competitions for short breaks to listeners.

We are greatly heartened that the Welsh Government are continuing to give high importance to the development of tourism and the Walking Holiday industry in particular.

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